The luxury vinyl flooring space is highly competitive, making it a challenge to break through the clutter to capture consumers’ attention. But STAINMASTER’s luxury vinyl flooring offerings provided an opportunity that many competitors weren’t utilizing: pet influencers.

With a luxury vinyl flooring made specifically to withstand pet wear and tear, we created a campaign with the objective of driving traffic and conversions by extending audience reach through credible influencers. But these weren’t your normal sponsored ads. We ensured that the story of each influencer and their pets were leading the adventure, and STAINMASTER PetProtect was just along for the ride.

We chose two pet influencers and pitched a creative approach that led us to full influencer interviews, hero video spots, Instagram takeovers, and curated influencer content. 

Envy, Zain, & Trek