The STAINMASTER content hub, Enhance Your Home, provided content at every point of the marketing funnel with the overarching goal of helping customers turn their house into a home.

I led all digital content for the hub, including brainstorming content topics monthly and creating an editorial calendar that included rationale, strategy, SEO keywords, CTAs, and more to ensure each topic laddered up to brand goals and audience pain points. I currently do not have screenshots of my evergreen content, but with Wayback Machine, mostly anything is possible.

Evergreen and paid social were also delivered on a monthly cadence, targeted to specific audiences with defined objectives, respectively. We rarely had budget—instead, we would modify stock or do in house shoots. We built a stop-motion studio from the ground up, and our determination paid off when the social delivered consistently above our goal KPIs.

STAINMASTER was also the account to be on as it was one of the first to provide us with the opportunity to go all out on social media—and when I say “go all out,” we really did. We created engaging social content for Facebook, Instagram, and Pinterest to promote our evergreen content as well as series that provide STAINMASTER followers helpful tips and tricks to do around their home.